01 - Whisk together hoisin sauce, honey, light soy sauce, dark soy sauce, Shaoxing wine, brown sugar, Chinese five spice powder, minced garlic, grated ginger, red food coloring if using, and sesame oil in a large bowl until fully combined. Measure out 2 tablespoons of the mixture and transfer to a separate container for the glaze.
02 - Add chicken thighs to the bowl with the remaining marinade, turning to coat thoroughly. Cover tightly and refrigerate for a minimum of 2 hours, preferably overnight, to develop deep flavor penetration.
03 - Set oven to 425°F. Line a baking sheet with aluminum foil and position a wire rack on top. This setup allows air circulation and catches drips for easier cleanup.
04 - Arrange marinated chicken thighs on the wire rack in a single layer. Roast for 15 minutes to begin rendering fat and developing initial color.
05 - While chicken roasts, combine the reserved 2 tablespoons marinade with 1 tablespoon honey in a small bowl, stirring until smooth.
06 - Remove chicken from oven and brush generously with the honey-marinade glaze. Return to oven and roast for an additional 12-15 minutes, brushing with remaining glaze halfway through, until chicken reaches internal temperature of 165°F and edges are caramelized.
07 - Transfer chicken to a cutting board and let rest for 5 minutes to allow juices to redistribute. Slice against the grain and serve over steamed rice or noodles, garnished with chopped scallions or sesame seeds if desired.